feature in BMJ: “Does it work to pay people to live healthier lives? “

In;BMJ 2014;348:g2458 doi: 10.1136/bmj.g2458 (Published 2 April 2014): With chronic diseases placing an ever growing burden on health services governments are increasingly offering financial incentives to encourage healthier lifestyles. Sarah Strickland looks at the trends and the evidence. Link to the paper:;http://www.bmj.com/content/bmj/348/bmj.g2458.full.pdf